What is B2B marketing?
B2B is the abbreviation of Business to Business marketing. The term marketing usually creates an image of a seller and a consumer. However, that is not always the case. Although, consumer marketing takes up 55% of the marketing graph, business to business marketing is fast developing given the number of small businesses that are being established everyday. Business to business marketing is promoting and selling a product to another seller. One can imagine this as a retailer buying something from a wholesaler. In this case, both are business men.
Why is Business to Business Marketing an important aspect of the developing economy of the country?
India has the second largest internet user base in the world, after China. An approximate of 462 million people use the web everyday for their own purposes. This is about 13.5% of the entire world population according to the statistical data of 2017. This makes India a place with a lot of potential for business. With the increase in this number and the developments in technology, Indians are gradually getting more and more attracted towards establishing their own trades- be that along the wholesale or along the retail lines of work. To facilitate this, B2B marketing is indispensable and thus, fast developing.
How do we help in B2B marketing?
Exnovation understands the need of the hour and does a great job at assisting it's customers go on with this kind of marketing. We have hard working professionals who take care of your concerns, advice you and fulfill your requirements. We believe in helping our customers escalate to reach the top.
![]()
I just want to take this opportunity to thank Exnovation for their determination & hard work they put on in getting excellent results for our business website & helping us to achieve the top position on the first page of Google. Exnovation have shown their expertise in regards to SEO as well as overall online marketing strategy.
- Wilfred BrownW. A. Brown and Associates, Inc
![]()
The developer team from Exnovation is extremely professional, We had a pleasant experience of working with such a dynamic team.We had challenges early on the project and the Exnovation team worked through them with us patiently. Highly experienced & recommendable.
- Lynda AulettaAAA Penascola
![]()
Had a great experience of working with Exnovation. First I had started with Web and App development for my business & then online promotion for the same. The best thing about team Exnovation is that they focus on quality, client-centric service & deliver the project within the fixed time frame. Thanks to team Exnovation for strengthening the online presence of my organization, Just go for it.
- Douglas WatermanTankTec Australia