How Important Are Organic Search Engine Ranking Positions
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How Important Are Organic Search Engine Ranking Positions

by | Nov 25, 2022 | Digital Marketing

If you are new to SEO and looking for a trusted digital marketing agency in Sydney, your search ends here. We at Exnovation take time to understand your business and then provide you with the best solution to help you make a robust online presence.

Now, everyone will tell you how important it is to have high traffic on your website, and you too, probably understand that. But many marketing agencies focus on paid campaigns rather than proper SEO to rank your website high.

Applying the correct SEO techniques indeed takes time and consistent effort. It’s also true that SEO results don’t reflect in a day. It can take months to get benefitted from SEO. Maybe this is why many agencies try to avoid the hard work and focus on paid search engine campaigns and try to convince you to run these campaigns stating that paid traffic is enormous and gets an instant boost to your website traffic.

Now, while that is true, that doesn’t in any way hint that organic traffic is any less critical. In fact, for more than one reason, organic traffic to your website is far more critical than paid traffic. But if you are new to SEO, don’t get daunted by all these technical terms like paid traffic, organic traffic, direct traffic, or how and why these are essential to your business.

In this post, we will discuss organic traffic, why it is essential, and the best practices to increase organic traffic to your website.

What is Organic Traffic?

Organic traffic refers to the traffic to a website coming from organic search results and not paid results.

When users type a query in search engines like Google or Bing, they are presented with results ranking that the search engine deems most appropriate. These search results include the websites ranking at the top and the advertisements running for the search keywords. These advertisements are usually denoted by ‘Ad’ written below them to differentiate them from the other websites.

When someone clicks on an organic result and visits the website, it is recorded in the analytics as organic traffic.

Difference Between Organic Traffic and Paid Traffic

The main difference between paid and organic traffic is that organic traffic comes up as a result of a search query on Google, whereas paid traffic is paid for.

There are two ways of getting traffic to your website. One is applying the correct SEO techniques to your website and making it rank high, and the other is placing ads on Google to make your website appear at the top with Ads written below it.

When it comes to functioning, SEO can bring you 24/7 organic traffic, but as mentioned earlier, it takes time to take effect. On the other hand, PPC advertising brings you faster results, but you need to pay when someone clicks on your link

Another difference between PPC and organic traffic is that in PPC when you stop running advertisements, the ranking will drop. But when a website ranks organically, it can remain in that position for months and bring continual new traffic.

These two approaches to making your website visible come under Search Engine Marketing.

A trusted digital marketing agency in Sydney will always try to implement the best practices to increase organic traffic.

Why is Organic Traffic Important?

Organic traffic is a fundamental form of traffic, more critical than paid traffic or even traffic from social media platforms such as Facebook, Twitter, etc.

This is due to one reason. Organic traffic is highly targeted.

Think of it. What do you do when you have a query, for example, you want a product, service, or information? You type your question, and different results show up on the SERP. Now, ask yourself, which links are you likely to click on? Is it on the advertisements or the websites that rank high organically? It’s definitely the latter.

Because of this reason, traffic from organic search has a high chance of conversion than traffic from other sources, thus making them the most crucial form of traffic. When a user is already searching for something, and a credible source shows up, the chances of conversion increase.

Ranking high increase website trust, and the most organic traffic flows to the website ranking high. Organic traffic increases website credibility, which is one of the main reasons why Google ranks it high, which results in even more traffic and trust.

Traffic from other sources such as social media like Facebook or paid searches has a low conversion rate, as they are most likely visitors just surfing the web and not actively looking for the service you are providing.

Best Practices to Increase Organic Search Traffic

It’s always healthy to incorporate practices to increase your website traffic organically. That way, chances of doing business will increase, thus increasing the revenue earned.

Fortunately, there are some practices you can follow to rank your website higher and get more organic traffic.

1. Publish Content Users Want to Read

One fact about web search is that it is done with a particular query in mind. Suppose someone wants to fix their leaking faucet and is in search of the services of a professional plumber.

People would love to see you trying to educate your audience with your industry knowledge. One way of attracting customers in such a case is publishing content related to plumbing and solutions. This would help the users get more involved with your business and rank you as an authority in your niche.

So, in this case, it would be a great idea to publish content informing the audience about some DIY hacks to prevent or fix leaky faucets. More audience engagement will mean a higher ranking and, thus, more organic traffic.

Also, while publishing content, make sure it’s written compellingly with all the relevant information included and the best SEO practices applied.

2. Include Relevant Keywords in Your Page Title

The page title is one of the leading SEO factors. While crawling, Google first crawls the page title and tries to figure out what the page is all about. So, including relevant keywords or search terms in the header will not only help Google find out what the page is about, but it’s also more likely that Google will rank it high, increasing organic traffic.

3. Get Backlinks from Other Websites

Google finds out about your site authority by gauging how many people are talking about you. Meaning how many relevant and high authority sites have the link to your site or page. Having an increased number of backlinks from other sites is a straightforward way of getting more traffic organically.

4. Develop User-Friendly Websites

Another way of ranking your site high is creating websites that load fast, are mobile friendly, and are free of Technical SEO errors.

So, always ensure that you develop websites that possess these qualities, so it gets to rank high and increase organic traffic.

Final Takeaway

Organic traffic is essential, and thus, ranking high is important. Organic traffic is a very reliable form of traffic with a high chance of conversion, which is why businesses always look forward to increasing organic website traffic.

As the best digital marketing company in Sydney, above, we have discussed the importance of organic search positions and organic traffic. We have also pointed out how to increase organic traffic to your website. Follow these practices to make your site rank high and get more organic traffic.


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