The advertising industry concentrating on banner ad continues to grow. Who does not want to grab the eyeballs of consumers? This ad comes under the digital display advertising and companies are using its benefits to the fullest. Using an attractive color combination and a creative message, brands are showcasing their unique way to pull the consumer attention. If you are one of those who wants to get success in a banner ad campaigns, check details below.
Banner ads and their purpose:
With the sole aim of promoting a brand, these banner ads are created and published on the most visited and high-traffic websites. Designs of these ads are such that they convince users – there is something for them and these ads take visitors to targeted web pages of companies. It is basically an advertisement displayed on differed web pages.
The ad contains images in .jpg, .png, and .gif manner. The multimedia object comes up with the Flash or HTML5 format. There are two types of banner ads – static and animated.
Standard banner size:
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