The use of email within the marketing effort promotes a business’s services and products. It also helps to incentivize customer loyalty. Email marketing is a kind of marketing that makes your customer aware of new products, services, and discounts. It is also a process to educate the customer on the value of your brand or keep an engagement between purchases.

Exnovation helps to design, build and optimize email marketing to get the best ROI in the marketing program. Our team sends commercial emails to a list of contacts who have given their express permission to receive your brand’s communications from you. Our email marketing campaigns focus on consent, segmentation, and personalization. This may sound time-consuming, but our marketing automation does the heavy lifting for you. When you want to sell or grow your business, our email marketing is the most effective and popular way of marketing campaigns.  

Email Marketing

Remember You’re A Guest In Your Audience’s Inbox

People are inundated with pitches, interruptions, and advertisements everywhere they look. Though you might think that your brand’s email is unique, it is simply one in a million to the reader. That is why it is vital to remember where you are and use good manners. Getting into anyone’s inbox is being invited to someone’s home for dinner. If your guest asks you to take your shoes off, you need to do so respectfully. It is similar to email marketing. Therefore when we begin with your brand’s email marketing, we remind you to be on your best behavior at all times because you are a guest in their inbox. 

How Does Email Marketing Work?

Email marketing is a top-performing strategy. It does not play just a small part because it is often automated and relatively intuitive. In its basic form, a successful email marketing campaign requires three essential elements:

An email list

It is essential to have an active email list to pull off a successful email campaign. The list has a database of email contacts who have conveyed their interest in receiving marketing communications from your business. There are various ways to build an email list. 

An email service provider

ESP, or an Email Service Provider known as the email marketing platform, is a software that helps manage the email list. ESP helps in designing and executing automated email marketing campaigns. Using the ESP helps automate actions triggered by the target audience’s behavior. It also helps in personalizing each interaction with them. It eventually improves engagement and conversion rates. 

Clear Define Goals

  • Email marketing is used to achieve many business goals. For example, brands can use email marketing to:
  • Increase customer loyalty and lifetime value
  • Drive sales
  • Generate and nurture leads
  • Boost brand awareness
  • Keep customers engaged

Your email list, goals, and ESP must align to execute a productive email marketing campaign. The first step is to segment the email list as per the subscriber demographics or actions. Also, you need to create a series of emails or emails designed to get customers. Finally, use your ESP to send emails and monitor the campaign automatically. 

Advantages Of Email Marketing

Like any other marketing channel, email marketing has a lot of benefits. Let's dive into some significant ones:

Email Is Permission-Based

If customers trust you with their email address, it must be because they like what you’re offering. It’s the virtual equivalent of being given the keys to their house. Gaining permission to enter rather than showing up uninvited increases the chances of engagement and conversion.

Affords Direct Access to Your Audience

You can communicate directly with customers on their schedules. In addition, because people check their emails daily and since you can send out a consistent stream of promotional material, this is the preferred method of communication for most companies.

Gives You More Control

Email is the most direct and personalized way to connect with customers. It’s also the most valuable marketing channel because it builds your relationships with prospects and existing customers.

More Personalization Capabilities

Customers are more willing to make a purchase when you personalize your marketing efforts. Exnovation uses demographic and psychographic data to create personalized and hyper-targeted campaigns that can be used on all channels, including email, social media, and ads. Research shows segmented and customized campaigns increase revenue a lot.


Measuring the effectiveness of a marketing campaign is a crucial part of running your business. Automated email marketing makes measuring your campaign a breeze, mainly when you can easily track the number of opens and clicks per email.


Email marketing campaigns can scale without putting a strain on your resources or compromising quality. With our advanced automation tools, we can help you deliver the right message to the right prospect at the right time.

Email Marketing Is Highly Beneficial To Small Businesses

Small businesses have a unique set of challenges when it comes to marketing. They don’t have the budgets that large corporations have, and they are more likely to do things themselves instead of hiring out responsibilities. This is bad for marketing, but it also increases overhead which means smaller profits. Email marketing, however, is an efficient way to reach out to your customers without spending on promotions, and it can also act as an all-encompassing campaign.

Many small businesses turn away from email marketing because they think it’s too complicated. Don’t let this be you. Unlike other campaigns, email marketing is a cost-effective way to reach out to customers, grow your customer base, and build your brand. 

Take Your Small Business Marketing To The Next Level With Exnovation

Many large businesses use email marketing. Though big companies worldwide use it, it is still not simply for big brands with big budgets. Email marketing is a widespread marketing method for small businesses with strict budget considerations. Here are the top benefits that small businesses get from email marketing:

Builds a strong customer relationship

Your customers always like to know that you are thinking about them. They want to have the latest understanding of what’s happening in your business. Thus it is your responsibility to keep them up to date. It often becomes impossible to reach out to all the consumers by phone. Not to mention that it is a time-consuming task.

Email is the best way to quickly reach out with a proper update to the customers. The latest product launch, news about the business, and your subsequent significant events are all unique topics for a regular newsletter. 

Develop your unique brand

Your brand is the emotional connection you build with your audience. Creating a positive brand image will connect your readers to your products and services, even after their purchase is complete. Email marketing is a great way to develop your brand because it gives you a direct line to your customers' email inboxes. Regular updates give you an excellent opportunity to create a unique voice, style, and image for your subscribers.

Become an expert with expert content

One way to build a relationship with customers is through email marketing. Using emails, you can add even more value to your company by offering exclusive content that you don’t provide at any other place on your website or social media pages. 

Email marketing is one of the most effective ways to engage with customers regularly. You can use email to increase your brand exposure, showcase new products or services, and get people back into your store or onto your website. An excellent way to keep in touch with customers who have already visited your business is to offer only deals and content via email.  Content is one of your most essential marketing tools, and you can use it to generate interest and build followers around your brand. If people love what you do, they’ll sign up to see more great content. Best of all, that content gets delivered directly to them.

Efficient use of time and budget

Sending emails to potential customers is much more cost-effective than direct mail. And unlike print ads, it gives you direct access to the inboxes of your potential customers. An email marketing campaign is also straightforward to set up. Many online tools can help you manage your list and create and send email messages.

Build credibility as a business

Building credibility is tough for a small business, especially when competing with those big names with a firm brand name. By using email marketing, you can build credibility by staying in contact with your customers and keeping them up to date about your business. The more they learn about your business, and the more they hear about your business, the more they’ll trust your company.

Exnovation’s Email Marketing Campaign Services

As one of the most trusted email marketing companies in the industry, we strive to find the right fit for our client's needs and marketing budgets. Depending on your email marketing goals, we provide different targeted email campaign services that can be customized to suit your needs.  A brand's email marketing strategy must adapt to changing trends, industry, consumer demands, and competition. Our email marketing company performs B2C, and B2B e-commerce audits to determine elements that influence your marketing success and pinpoint issues that disrupt it. We will review:

Campaign And Template Review

Our email marketing experts review your email templates and campaigns to get a clear picture of your email marketing performance and engagement. To identify problems and inefficiencies, we look into your email design, subject line, and calls-to-action (CTAs). This provides insight into what is working well and where you can improve. Then we work with you to create a robust plan to fix your current issues and enhance performance across all areas of your email marketing program.

Technical Review

Our email marketing specialist reviews all technical issues with your current setup to ensure your email newsletters and other marketing emails hit the right inboxes. These include spam complaints, deliverability issues, and potential domain or IP blocklisting. Based on the findings of this review, the specialist will provide recommendations to improve deliverability.

Data Review

As per the studies, 25% to 33% of the email addresses become outdated every year. We benchmark email metrics, review the lowest and top-performing campaigns and analyze subscriber and unsubscriber demographics to ensure your brand is working with the updated email lists. 

Program Review

Program review includes the existing email automation, email list health, audience segmentation, and detailed email marketing strategy review. Our mission is to determine the best possible way to improve your brand's marketing results. 


After completing the audit, Exnovation’s email marketing specialists compile and present recommendations for design and coding, content, and CTA. Our company also provides proposals on the frequency of the email sent, send times and day, automation, and potential for A/B testing. 


Let Exnovation Manage Your Email Marketing Optimization

Exnovation offers a wide range of email marketing services designed to fit your brand's needs, market segments, and financial capabilities. You can schedule a consultation with our team and discuss how your business can achieve its goals. 

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