Sometimes, it can be challenging to stand out in a highly competitive and diverse marketing industry. However, innovation is often the key to success. There are numerous ideas to explore, such as metaverse marketing and virtual reality (VR), which can give you an advantage.
One technology that can be particularly useful for marketing is augmented reality (AR). Understanding how AR can reshape the marketing landscape can help you improve your skills and promote your products more effectively.
Augmented reality, initially developed for other fields of knowledge, is increasingly being utilized in marketing and advertising. Combining reality with images and virtual objects offers consumers a unique real-time interaction experience. This new form of engagement allows users to have a more immersive experience with the brand. A Digital Marketing Company in Brisbane can enhance the user’s interaction with their surroundings and virtual elements generating surprise, making the experience and, therefore, the brand more memorable.
What is Augmented Reality?
Augmented reality is a technique that allows us to combine the real world with the virtual one by using a technological device. This combination results in a mixed reality where virtual elements are superimposed and intermixed with real ones. We can use augmented reality to enhance our visual experience and environmental communication.
In simpler terms, augmented reality enables us to use a screen to improve the world around us. For instance, a famous example of augmented reality is the mobile app Pokémon GO. This app uses the phone’s camera to display the real world on the screen and allows users to view and interact with Pokémon creatures through the same lens. This way, players can catch Pokémon, a fictional creature, anywhere in the world.
Augmented reality always follows this concept, whether used on a phone screen, smart glass, or another type of headset. It combines virtual assets with real-world displays to create a unique and immersive experience.
Augmented Reality vs. Virtual Reality
Augmented Reality (AR) and Virtual Reality (VR) are two technologies that frequently need clarification. However, they are fundamentally different. AR enhances the real world by overlaying digital elements, while VR provides a completely immersive experience in a virtual world.
So, if you use AR, you will see virtual elements added to the real world around you through a device like a smartphone or tablet. On the other hand, VR is a simulated environment that is entirely digital and requires a headset to enter. In simple words, AR superimposes digital elements in the real world, whereas VR creates a fully immersive virtual world.
Both technologies have marketing applications. A Digital Marketing Agency in Brisbane will know how to use them more effectively.
How to use AR Technology in Marketing
How can AR be integrated with marketing to create compelling advertising campaigns? Here we give you an example:
QR codes
You’ve likely come across a QR code before. You might have noticed them in restaurants, where you can scan them using your phone and view a digital menu. Even though this experience doesn’t involve augmented reality, you can use augmented reality technology to improve it.
For instance, you could place a QR code on a business card, advertisement, or any other object that people can interact with. Once they scan the QR code, they can access a website that superimposes digital elements onto what they see on their phone’s screen.
What could this be like?
Imagine a billboard with a QR code. Once you scan it, you can activate the AR feature, which will instantly add virtual items to your phone. You can also play with a pet character that interacts with your surroundings. Some brands use this to promote movies, TV series, or products with the help of a Digital Marketing Company in Brisbane.
In a more practical application, you could place a QR code on a brochure and ensure that it contains elements that are scannable when a user scans it using their phone. For instance, you could have an interactive map or images of a destination that would be visible to users while they browse the brochure.
Now, consider for a minute the many more possibilities available with AR when you advertise on social media.
Virtual testing
Virtual testing using Augmented Reality (AR) can enhance customers’ digital shopping experience by allowing them to try on clothes or visualize how products would look in real life before making a purchase.
For instance, an online clothing store can use AR technology to project how a particular item of clothing would fit a potential buyer. By utilizing a smartphone’s scaling capabilities, customers can use the selfie camera to try on clothes virtually before buying them, enhancing their shopping experience and helping businesses reduce returns, as customers get a realistic preview of how the product would look on them.
Additionally, AR technology can visualize how products would look in any environment. For example, customers can use AR to try out new garden tables, wall paint, and kitchen appliances to see how they would fit into their homes. Augmented reality thus offers a powerful shopping tool for both consumers and businesses.
Experiential Marketing
Let’s recall how augmented reality marketing can be a platform for creative expression.
Take the example of the game Pokémon Go again.
Imagine having a simple augmented reality app entertaining and promoting a product or service. It’s an incredibly interactive digital marketing tool that offers a unique augmented reality experience to all who engage with it.
If creating a game isn’t your cup of tea, you could have a digital band play music or have cartoon characters dance – endless possibilities.
Final thought
With the appearance of Google Glass, augmented reality was put back on the map. Imagine for a moment that you are walking down the street, and in the background, a giant robot appears walking in the middle of the city like an advertisement for a new movie or that a fairy suddenly appears recommending a new flavor of ice cream.
This certainly seems like something out of a science fiction book, and although the technology is not there yet, you must be updated with new developments to take advantage of marketing opportunities.
Meanwhile, let us help. If you need assistance with your digital marketing campaign, we offer the best Web Design or even Search Engine Marketing in Brisbane. We are updated with the latest marketing technologies and trends. Contact us, and we will boost your business, making it fly high.
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